Working for D&A
As a leading force in Optical retailing, our 250 year heritage stretches back as far as the eye can see. With 400 branches across the UK we always aspire to achieve outstanding customer service.
To meet ever-changing customer needs, we know that people are right at the heart of everything that we do. Our continuing success depends on attracting the very best people, developing them and retaining them. That's why we are always looking for new talent both internally and externally.
Our Culture
Our core personal values are 'Professional, Friendly and Caring'. This is because being 'Professional, Friendly and Caring' is something that underpins the way everyone in D&A works, how we relate to each other and how we serve our customers. It describes the culture of D&A, a culture within which all colleagues can work and be proud.
The optical retail business, which D&A is part of, is highly competitive. Everyone is striving to attract new customers and will do everything possible to keep them coming back time and again.
D&A have looked at what its customers want and also what we can provide. It has found the things that make D&A stand out from the crowd; the things that make customers choose to come to D&A rather than to any of our competition. From this research, the D&A strategy has been created, which we believe will continue to make the Company a success and stay ahead.
Our strategy is to deliver the best service in Optical Retailing
Our People
That's where our colleagues come in. We need them to make sure that all customers leave D&A with the ideal glasses or contact lenses for them.
We passionately believe in exceeding customer expectations - every day, in every way. Working with D&A is not just a job, it's a career. We believe in giving every individual total support. We appreciate that different people have different aspirations. Our individually tailored approach allows our employees to develop at a pace that suits them. Our training and development structure is carefully designed to maximise our employee's career potential.
Our Training
At D&A, we believe in giving every individual all the support we can. We appreciate that people have different aspirations. Our individually tailored approach will allow you to develop at a pace that suits you.
Below is a flavour of some of the training initiatives D&A are proud of:
- NVQs in Optical Retailing linked with Apprenticeships and Advanced Apprenticeships
- Award winning Optical Adviser Training (National Training Award 2004 and People in Retail 2006)
- Award winning Optometrist Development Training (National Training Award 2005)
- Masterclass (Bronze, Silver and Gold) - a carefully structured suite of programmes to enable D&A to develop colleagues into successful Branch Managers
- The best Summer School and Graduate (pre-registration) Optometrist programmes
Our Corporate Social Responsibility
D&A care - not just for our customers, but for our colleagues and the community.
By working for D&A you'll be able to share our commitment to helping the wider community in a variety of initiatives. This one way in which we show our Professional and Caring values.
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